How to craft a good entry for a call for speakers/presentations
July 28, 2022
I’ve presented probably hundreds of times. I’ve evaluated hundreds of sessions.
What sessions get picked? What sessions don’t get picked?
- Relevant topic is important. Super important.
- Unique topic is important. But not so niche that only 2 people will attend the session.
- Catchy, but not cutesy session title. Shorter is better. We can help you with this later if needed.
- Catchy, but not cutesy session description. At least a paragraph, but not so long that I no longer need your presentation.
- If your session description is one poorly written sentence, but your bio is 5 paragraphs of perfection, that means you care about you (good) but don’t care about my event (bad).
- Fill out the details on the call for speakers. There’s lots of empty cells on those spreadsheets when we review, if yours is full of answers, we pay attention.
- When asked “how did you find out about us?” don’t say “online.” OF COURSE, you found out online, where, how, who?
- We don’t have to know you, but if we don’t make sure you have enough of an online presence that we can evaluate your fitness as a presenter and subject matter expert. Also, answer the question above if you have a named person that we do know that said to go submit, that gives credibility.
- I personally love to nurture new talent. So, don’t let lack of experience prevent you from submitting. And don’t assume a long pedigree is a magical front of the line pass.
- Ask for peer review on your submissions. Find someone that has subject matter expertise, and a good handle on the event, and get their feedback.