On the 8th day of CRM Dynamics gave to me… 8 years of CRM experience
In the early 2000’s we had a client in commercial real estate (ok, several clients in commercial real estate). We had worked with them on an enterprise project that held their property listings, custom property websites, commissions, marketing materials, etc. They wanted to add a CRM to the mix and asked our help with deciding on one to use. We investigated and came back with a recommendation for Dynamics CRM 3.0. We had not ever worked with it, but it looked like the best fit and since all the other stuff we’d done for them was Microsoft based technology, future integration would be possible if they went the Microsoft route.
We helped them find a CRM partner to work with, and moved back to our projects. I don’t know what happened but somewhere along the way the relationship between our client and their CRM partner went sour. We were their trusted technology providers. We were asked if we could figure out this CRM stuff and help them get their implementation to their users somewhere near their schedule that was now gone. Ummm, sure we can.
We jumped right in. With our industry expertise in commercial real estate and background in Microsoft technology it was such a natural fit. Before much time at all we had implemented mapping integration (before Mr. Ballmer showed it onstage at a conference) and had CRM talking to our solution we’d been working on for a while. We started with xRM, blew right past the CRM.
Since then we’ve done pure CRM implementations, you know CRM for the sake of CRM. But where we excel is the X, it’s what we started doing from the first CRM job.
Preview for tomorrow…On the 9th day of CRM Dynamics gave to me…9 new features
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