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My corrections to a rather wonky CRM comparison I found

This morning in my inbox I have an email from InsideCRM offering me their review of the “Top Five Sales Force Automation Players”.  Sounds cool to me.  I am lucky enough that I don’t sell Dynamics CRM, I just work with it, but it’s always good to have an idea of what else is out there, no?  Knowing that Dynamics CRM is a top5 player, this review would quickly offer me knowledge on the other players.  Umm, maybe not.

I do not know what metrics InsideCRM is using but they do not have Dynamics CRM in their top5.  After ready thru a few pages of 2 point font, I found Dynamics CRM as 13th.   Yea, pretty wonky.

In addition to the placement issue, there were many mistakes on their feature comparison.  Below is their list of features with my corrections to their errors for Dynamics CRM.  Link here to their document comparison, you’ll have to download it.  (addressing the credibility of this review….the SDK they referenced was v3.0).

 

Microsoft Dynamics CRM

Targeted Company Size

Any (not just enterprise)

Number of Users

Any (5 minimum for CRMOnline)

Modular Deployment

Yes

Pricing

CRMOnline for non-profit starts around $10/user/month

Alternative Editions

Yes

Dashboards for End Users

Yes

Mobile Device Access

Yes

Mobile Device Synchronization

Yes

Offline Access

Yes

Enterprise Application Integration

Totally (seen integration with full range of MS products as well as proprietary stuff too)

Customization

Hell yes (xRM anyone?!?!)

Software Development Kit

Yes, new one released just recently (April-ish)

Sales Tools

 

Lead Management

Yes

Opportunity Management

Yes

Sales Forecasting

Yes

Sales Analytics

Yes

Account Management

Yes

Contact Management

Yes

Quote Management

Yes

Order Management

Yes

Contract Management

Yes

Pipeline Management

Yes

Territory Management

Yes

360-Degree View of Customer

Yes

Customizable Reports

Yes

Activity Management

Yes

Team Selling

Yes (seriously, this was marked as a “no”?)

Email Integration

Yes (Outlook and its own email router if needed)

Shared Calendar

Yes

Desktop Application Integration

Yes (infinite choices for integration)

Sales Methodologies

Yes

Workflow Automation

Yes

Customizable Workflow

Yes

Competitor Tracking

Yes

PRM (Partner Relationship Management)

Yes (the X in xRM can equal anything, yes partners too)

Incentive Management

Yes (see above about the X)

Sales Information Tools

 

Product Catalog

Yes

Document or Literature Management

Yes

Pricing Management

Yes

Marketing Automation Tools

 

Campaign Management

Yes

Email Templates for Salespeople

Yes

   

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